ChinaJoy is one of the most important events in the digital entertainment industry and attracts more than 60,000 visitors from all over the world every year.

ChinaJoy 2017 is taking place in Shanghai at the end of the month (27-29th July).

The 600M gamers in China generated $24.6 billion in 2016, making the country the gaming capital of the world, accounting for an impressive 25% of the entire global market.

APAC – and China more specifically – forms a large majority of the entire global market.