Netease and China Telecom jointly developed mobile social application - Yixin - announced that the total number of its users are more than 100 million. Most of its users are located in Guangzhou, Beijing, Shenzhen and shanghai.

Yuan Yufuo, general manager of the marketing of NetEase, said Yixin have achieved the desired goal in mobile social, mobile gaming, voice communications and other fields. Yixin will be released "fresh life social" strategy, continue to meet users emerging social needs.

Compared with Wechat's 600million users (including 100million oversea users), Yixin is far behind. But Netease and China Telecom has secret weapon - free SMS to offline friends. That's very attractive to Yixin's target users.