While the mobile games business in China is booming, and looks set to continue as more people gets access to smartphones, Zynga reportedly has closed down its Beijing office. The office opened in the May of 2010, following the purchase of a local company known as XPD Media. Do note that the closure has yet to be officially announced by Zynga, only “leaked” by some employees.

Zynga China did had some successes, launching “Draw Something” on Sina Weibo, working with Tencent to launch CityVille, and more. Tencent has it's own HappyFarm. The overseas offices were all unstable once the main headquarters in North America began serious restructuring, including the closure of the Japan office back in 2013.

In China, Flash based game starts from 2009, but web page based game starts 2011, while Zynga China don't have any adjustment for Chinese market at that time.

Zynga put too much value on oversea experience in head-hunting, these employees have less experience of China market then local Chinese employees.

Former employee Tom said, "The senior management do not have any avid game-players. My team had a weired situation - no one in my team have game-related experience."

Zynga China changed business mode from game localization and China game developing into Oversea game developing in 2013.

Frankly speaking, Zynga China keeps generating profits from 2012.