In the evening of March 28, Lei Jun officially released Xiaomi SU7 at the Xiaomi Auto Launch Conference, and announced the price of Xiaomi SU7 that affected the hearts of the entire Internet: Xiaomi SU7 is 215,900 CNY; Xiaomi SU7 Pro is 245,900 CNY; Xiaomi SU7 Max is 299,900 CNY. Lei Jun revealed after the press conference that 100,000 people added wishlists in one minute after the Xiaomi car press conference, and the number of orders exceeded 10,000 in four minutes. As of press time, it took 27 minutes to officially launch (at 22:00 on the 28th) and 50,000 units were booked with down payment.

The British "Financial Times" said that Xiaomi's first car took only three years to achieve results, highlighting the development speed of China's fiercely competitive and world-leading electric vehicle industry, as well as the desire of technology companies to compete for market share. Huawei, another leading Chinese smartphone maker, has also made inroads with its Hongmeng brand, and its Wenjie M7 model is the fourth best-selling electric car in China so far this year.

The "Business Insider" article stated that, like Apple, Xiaomi is also known for selling smartphones. Data shows that in the first six weeks of this year, Xiaomi’s share of China’s smartphone market was 13.8%, second only to Apple’s 15.7%. "So a question worths asking is, how did Xiaomi do what Apple spent ten years doing?" the article reads.