Society

China's first regulation governing the booming market of on-line games takes effect on Sunday, which is expected to protect children from unwholesome content and Internet addiction.

The regulation, issued by the Ministry of Culture on June 22, states that on-line games targeting minors must be free of content that lead to the imitation of behavior that violates social morals and the law.

It also requires gaming companies to develop techniques that limit the gaming time of minors in order to prevent addiction. But the regulation did not specify the techniques and the permissible gaming time.

Search giant Google Inc has embarked on a hiring spree in China, despite its recent problems with the government that saw many top engineers and executives leaving the company.

Experts, however, said on Friday that the recruitment drive would not help the company regain the lost market share in the short-term. Google lost ground in the Chinese search engine market to Baidu and other players, as its standoff with the government remained deadlocked.

Google intends to hire more people to bolster its existing team and said the opening will be in its research and development, product management, user experience designer, sales, operation, recruiter and marketing sections.

The search giant added 2,000 more employees in the first half of this year across the global and currently has staff strength of around 22,000.

China has overtaken Japan to become the world's second-largest economy, the fruit of three decades of rapid growth that has lifted hundreds of millions of people out of poverty.

Depending on how fast its exchange rate rises, China is on course to overtake the United States and vault into the No.1 spot sometime around 2025, according to projections by the World Bank, Goldman Sachs and others.

China came close to surpassing Japan in 2009 and the disclosure by a senior official that it had now done so comes as no surprise. Indeed, Yi Gang, China's chief currency regulator, mentioned the milestone in passing in remarks published on Friday.

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