There is no way to avoid bleeding competition in China'smartphone market 2014.

On the 2nd business day 2014, Xiaomi suddenly pronounce that its brand - Hongmi (Red Rice) will be 100RMB lower then former price 799RMB.

Just 1 day ago, Lei Jun, the founder of Xiaomi, released its annual report: Sold 18.7 million smartphones in 2013, about 160% up.

Why Revlon Fails in China

Revlon poster in Chinese ecommerce website 2013.

Revlon Inc. plans to exit its struggling operations in China and cut more than 15% of its workforce, in the first major action taken by the cosmetics company's new chief executive. Revlon, which sells products under its namesake and Almay brands, has reported weak demand in China, which accounts for about 2% of its total sales.

Revlon walked into China market 37 years ago, but its business in China only accounted only 2% of its annual revenue. Revlon represented a number of foreign cosmetics companies which entered China with arrogance and refuse to adapt to the China market.