BizChina

One of China's leading internet service portals, qq.com, launched its Olympic strategy plan on Thursday, announcing 10 video programs during the London Olympic Games next year.

The company said for the London Olympic Games, which will be held from July 27 to Aug 12, it will send about 100 journalists to the event while about 400 editors will be in Beijing to enhance the coverage. The programs will be updated continually during the 16-day event.

"We worked out the Olympic plan based on the needs of our customers," said Chen Juhong, editor-in-chief of qq.com.

Alimama.com challenges the main Internet advertising player in Chinese online AD market.

China's Internet advertising market hit 13.8 billion yuan (about $2.17 billion) in the third quarter, according to a report released Friday in Beijing.

The figure shows a 22.5 percent quarter-on-quarter increase, and an 83.1 percent increase compared to the same period in 2010, said the report released by Beijing-based Analysis International, a leading provider of information products, services and solutions for China's Internet market.

China Mobile Limited (CML), the world's largest telecommunication firm by users, announced on Friday the incorporation of a new company to accelerate its development of 3G and smartphone technology.

The new firm, China Mobile Terminal Co. Ltd, will handle the customization, tests, procurement, sales and service of the group's third-generation, or "3G", devices, said Li Yue, CML's Chief Executive Officer.

A wholly owned subsidiary of CML, its development of terminals - including phones, tablets and other mobile Internet devices - will focus particularly on the "time-division" (TD) variant of 3G. Currently, there are about 120 TD terminal manufacturers in the world, 50 of which are TD mobile phone makers.

Three Chinese inspectors took notes but offered no visible reaction as David Smith answered their questions about pesticides and production on the 3,000-acre rice farm he calls his "beautiful garden."

Smith is among the American farmers hoping to eventually sell rice to China. The fast-growing Asian nation is the world's largest producer of rice, but it consumes nearly everything it grows and already imports some rice from Thailand and Vietnam to feed its 1.3 billion people.

After years of effort, U.S. farmers believe they are close to getting permission to sell there as well, and it could be a game changer for an industry that has seen prices stagnate recently. If China opens its markets to U.S. rice, it could cause a spike in demand that drives up prices and encourages farmers to grow more, industry observers said.

The prospect is particularly exciting to Arkansas farmers, who have been hard hit this year by spring flooding and a summer drought. Arkansas' rice crop is expected to be off by at least 20 percent this year. It typically accounts for about half of the U.S. rice harvest.