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The FCPA And China. Do I Need To Get All Loud On You?

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15 September 2009
Hits: 1207

I spent my high school junior year living in Istanbul, where my father was teaching while on sabbatical. There was one other American family in our Bebek apartment building: the Richards. Adelle Richards was the matriarch of that family and there are three things I will always remember about her:

1. No matter how many times we told her we were from Kalamazoo, Michigan, she would always introduce us and refer to us as being from Illinois. Frankly, with her listening skills, I was just impressed she even remembered it to be somewhere in the Midwest.

2. When there was a small fire in our building and everyone was evacuated, she asked my father to run into her apartment to take something out, even though her husband was standing right next to her. My father actually did it, but the explanation for that will have to come in another post. And anyway, there ought to be a limit to one trashing per family per post.

3. I absolutely hated seeing her in any of our neighborhood stores because she was such an Ugly American. And when I say ugly, I mean it. Though she had been living in Turkey for about a year, she did not speak a word of Turkish. Not one stinking word. Okay, maybe she could say hello, but she truly could not even count to three, or two, or even one. I am not kidding. As bad as this was, however, it was how she compensated for it that was most ridiculous. She would talk louder. In English. Again, I am not kidding. What I mean was that if she was at the bakery and wanted four of a particular item and the person behind the counter did not now what Adelle meant when she would say "four," she would repeat herself by pretty much screaming out the word "four." Again, I am not kidding. Now, to top it all off, she once boasted (and I was there and I would swear on anything that this really happened) that "I find that if I talk loud enough, they can understand me."

I thought of dear sweet Adelle today when I read a post over at the FCPA Professor Blog, entitled, "The Results Are in...." The gist of the post is that even though everyone in the international law/FCPA legal business knows that the United States government is radically stepping up its FCPA (Foreign Corrupt Practices Act) enforcement, well under half of all U.S. companies have an FCPA compliance program in place. I find this particularly egregious because having a real compliance program is something the Department of Justice and the Courts look at in determining whether to prosecute and in determining sentencing.

Just as every foreign company doing business in China should have an employee manual, every United States (the EU has its own anti-corruption act) should have an FCPA compliance manual and program.

Do I need to pull an Adelle Richards on this issue?

For more on the FCPA, check out the following:

-- The Foreign Corrupt Practices Act. Can You Say China Relevant?

-- China And The Foreign Corrupt Practices Act (FCPA). Sometimes You Just Have To Step Away....

-- China And The Foreign Corrupt Practices Act (FCPA) -- Not Just For Americans Any More

Read more: The FCPA And China. Do I Need To Get All Loud On You?

Everything You Always Wanted To Know About China's Education System.

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16 September 2009
Hits: 1142

Teachingtips.com did an article entitled, "25 Surprising Facts About China’s Education System." (h/t to China Economics Blog) And though I am not prepared to say all 25 will surprise you, certainly most of them are at least pretty interesting. On top of that, each fact has a link to its source, which usually provides more interesting/surprising information.

Read more: Everything You Always Wanted To Know About China's Education System.

China Law Journals In English

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20 September 2009
Hits: 1316

Chinese Law Prof Blog recently did a post on Chinese law journals in English. His list consists of the following journals currently in publication:

Frontiers of Law in China.

Peking University Journal of Legal Studies. No online edition, but you can subscribe here.

Tsinghua China Law Review. This is brand new, but it shows tremendous promise. I was provided with its first issue and I was quite impressed. It reads like a legitimate U.S. law school law journal in pretty much every respect. The Tsinghua journal's Board of Editors is comprised of "students at the Tsinghua University School of Law, both Chinese law students and foreign students in the LLM Program in Chinese Law." I know its Editor-in-Chief, Carlton Willey, and I know how committed he is on making this Journal a must read for those doing legal business in China. I suggest you check it out.

Read more: China Law Journals In English

China Marketing And Branding. Reading The Tea Leaves.

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20 September 2009
Hits: 1226

The DragonBeat blog has a great post, entitled, "Why foreigners are beating China’s tea-makers on their home turf." The post is on why China has none of the leading tea brands worldwide, but what it says pretty much applies across the board to Chinese branding in general. The comments are interesting as well, with many of them complaining about how bad Lipton tea is and how the Lipton market is completely different from the market for Chinese tea.

Wrong. If anything, Lipton is a classic example of great branding and of how a Western company has managed to take a ho-hum product (in this case, Lipton tea) and market it in such a way as to trump the market.

When will there be a Chinese Lipton and who will that be?

Read more: China Marketing And Branding. Reading The Tea Leaves.

Advertising with Google Adwords in China

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By David Cao
David Cao
16 September 2009
Hits: 1154

Due to advertising regulations and laws of the People's Republic of China, Google AdWords requires advertisers to submit business licenses and approval certificates for the following product categories:

Agricultural Chemicals
Books/Periodicals
Cosmetics
Food/Foodstuffs
Health Supplements
Medical Appliances
Medical Services
Patents
Real Estate
Veterinary Medicine
 

General information on certificate requirements and document policies can be found at the State Administration for Industry and Commerce website, or by contacting your local AIC bureau for more information.


Frequently Asked Questions

If I am advertising products in these categories, am I required to provide Google with licenses and certificates?
You are required to provide licenses and certificates for these product categories only when your AdWords ad includes the geo-target of China and your targeted language of Chinese (Simplified and Traditional).

What if my product is not in one of the above categories?
If you are not promoting any of the listed products in your AdWords ads, you are not currently required to send licenses and certificates. However, this list is subject to change based on Chinese government policy.

My product requires certificates and my ad is geo-targeting China and language targeting Chinese. How do I get my licenses and certificates to Google?
Please scroll down this page for directions on providing Google with your licenses and certificates. Please click on the appropriate product category link to download the necessary information.

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