BizChina

China's stimulus measures were more akin to a blunderbuss than a sniper's bullet. As economist Stephen Green said, "Everything that could be done was done."

But now, there are increasing signs that the country wants to target its policies more precisely.

Following two hikes in the reserve requirement ratio of commercial banks - the proportion of money they must keep aside as reserves - it is widely believed that a new bout of policy tightening has begun.

The hikes came after the authorities imposed a series of real estate-targeted policies late last year, sending an unequivocal signal that the rapid rise in home prices is intolerable, analysts said. Interest rate hikes could also be in the pipeline if inflation continues to pick up.

Home sales in major cities contracted while property prices remained stable during the Spring Festival holiday as buyers and property developers wait for more policy clues from the upcoming sessions of the nation's legislature and advisory body.

According to China Index Institute, a real estate industry research organization, cold winter weather halted many transactions in Beijing, Nanjing and Hangzhou during the Spring Festival holiday - between Feb 13 and Feb 19.

"Intense tightening of real estate policies has intensified buyers' wait-and-see attitude, while shrinking supply also led to sluggish sales," said Hu Jinghui, vice-president of 5i5j, a real estate agency based in Beijing.

While new apartment prices remain at near record-high levels, property prices in Shenzhen and Hangzhou have dropped, though it still remains above 20,000 yuan per sq m. New apartment prices in Chongqing, Wuhan and Tianjin also hit record highs.

Some property developers are still planning price increases in March.

Statistics from Soufun.com, a real estate industry website, show that 52 property projects will be launched in Beijing next month, with an average price of 22,000 yuan per sq m, up from 19,383 yuan per sq m during the holiday.

Despite low property sales, customer sentiment has undergone subtle changes compared with last year.

While some buyers are still taking a wait-and-see attitude, others would rather take advantage of the market's downturn.

During the seven-day holiday, property agency Centaline China's 130 outlets in Beijing received 1,000 buyer representation requests, up 67 percent from the same period last year. According to a survey by the agency, 52 percent of customers are still searching for the right home and will buy if they find one that matches.

Since the Spring Festival is usually a slow period for home purchases, industry experts say market trends will be clearer after March, especially after the "two sessions", the annual meetings of the National People's Congress and the Chinese People's Political Consultative Conference.

Since late January this year, nine ministers have launched fact-finding missions to investigate markets in both first- and second-tier cities, covering hot issues including curbing speculative home purchases, building more affordable housing and improving land-leasing practices.

The initial results of the missions will be submitted to the State Council before the two sessions take place, and will serve as the basis for policy consideration.

An industry expert who took part in one mission said property prices would probably pick up in the second quarter, so policies may tighten accordingly prior to that period.

Qin Hong, deputy director of the policy research center under the Ministry of Housing and Urban-Rural Development, said the central government will probably enact more real estate policies during or after the two sessions, to promote the healthy development of China's property sector.

An airport ground staff member stands in front of a China Southern airplane at Taiwan Taoyuan international airport. The cash injection will help China Southern to lower its debt-to-equity ratio.

Shares in China Southern Airlines were suspended yesterday on the Shanghai and Hong Kong bourses after the carrier said it is yet to decide how to use the 1.5 billion yuan cash injection received from the government.

Guangzhou-based China Southern, the nation's largest carrier by fleet size, said the funds received from the Ministry of Finance would be routed through its parent, China Southern Air Holding Company.

The carrier and its parent are discussing the modalities of using the fund to lower its debt-to-equity ratio, which now stands at 85.73 percent, according to a regulatory filing.

The capital injection will help China Southern lower its debt-to-equity ratio by 1.62 percent to 84.11 percent, said Xie Hong, an analyst at China Jianyin Investment Securities.

The fund is the last tranche of capital that the government extended to the top three carriers as part of its efforts to help them cope with an industry slump in 2008.

The parents of the nation's three major carriers, China Southern, China Eastern Airlines Corp and Air China Ltd received a total of 15 billion yuan from the central government.

"It is unlikely that there will be another round of capital injection in the short term, and the worst time for airliners has passed," said Li Lei, an analyst at CITIC China Securities. The three carriers reported an aggregate net loss of 27.9 billion yuan in 2008, accounting for 48 percent of the global loss in the aviation industry.

China Southern said it expects to return to profit in 2009 after posting a 483 million yuan loss in 2008. The carrier made a net profit of 322 million yuan in the first three quarters of 2009.

Magazines find a new and competitive market among modern, trendy Chinese men

The first thing you notice about Tian Xun is his smell. It is sophisticated - and expensive. Dunhill's London eau de toilette to be precise, apparently representing modern, masculine, elegance. Rich, dark and surprisingly fruity, according to the advertising. Down to his 1,300 yuan leather Red Wing shoes, this man reeks of style.

But it has not always been so.

Readers viewing fashion magzines at an art salon in Shanghai. Nearly all the main fashion publications have launched men’s magazines. [Asianewsphoto]

Three years ago Tian was just another regular guy, a product of an ordinary family from Jiangxi province, lucky and smart enough to graduate with a business degree.

From an early age he showed an interest in the media, editing a student newspaper before moving into mainstream journalism. Then he got the break many dream of but few receive.

At 26, he is now editor of Trends Esquire, a fashion bible for young men about town. And he embodies all that it stands for.

He is an icon for a new generation, one that never experienced the "cultural revolution" (1966-1976) like his parents' generation.

Instead, he is at the forefront of an entirely different social metamorphosis with millions of young male followers.

Trends Esquire has been the top men's magazine by reputation in China since 1999. It is part of Trends Group, one of the biggest fashion corporations in the Chinese mainland and copyright partner with the world famous Esquire magazine.

But life at the top is not easy. There is always someone trying to knock you off your pedestal. Tian is under constant pressure to maintain his publication's position in the face of aggressive marketing by rivals.

"Now captions and articles will be revised several times before they are published," he said, with a rueful smile.

"All magazines are constantly revising their strategies to better meet the needs of their readers and please their advertisers. The game is getting fiercer and fiercer."